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Tags are unique identifiers you can add to your emails. They help associate emails with your application. They are passed in key/value pairs. After the email is sent, the tag is included in the webhook event. Tags can include ASCII letters, numbers, underscores, or dashes. Some examples of when to use a tag:
  • Associate the email a “customer ID” from your application
  • Add a label from your database like “free” or “enterprise”
  • Note the category of email sent, like “welcome” or “password reset”
Here’s how you can add custom tags to your emails.

Add tags on the POST /emails endpoint

Add tags on the POST /emails/batch endpoint